The children’s charity Family Fund has launched a new five-year strategy and aims to reach 70 per cent more families with grants, information or support services by 2022.
It supports families on low incomes who raising disabled or seriously ill children and currently reaches 88,119 per year but hopes to increase this to 150,000 in five years’ time.
According to its annual review for In 2016/17 the Family Fund provided grants and services worth a total of over £33m, including digital training, advice on tax credits, and information, advice and support visits.
But in order to reach more people the charity aims to raise its profile among families, professionals and supporters, and diversify its income sources.
The charity currently derives its funding mainly from the four UK governments, charitable trusts, suppliers and partners, individual donors as well as its trading subsidiary Family Fund Business Services (FFBS).
The new strategy also intends to find new ways of involving users in the organisation’s direction and policy, and to simplify application processes across different channels.
Cheryl Ward, the charity’s chief executive, said that "beyond those we are reaching, many thousands more families need our help."
She said that this was the organisation’s "most ambitious strategy to date" which used the charity’s recently published annual review 2016/17 as a "springboard" for delivering even more wide-ranging grants and support services.
Reporting by Daniela Wulf
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