Facebook is looking to roll-out its ‘donate’ button feature to all charity pages at some point this year, a fundraising conference was told last week.

John Carr, partner manager at Facebook Europe (pictured), who was speaking at the IoF’s Technology Conference in London on Friday, said that Facebook pages with a 'donate' button are currently only available to US charities on a trial basis.

He said that 770,000 Facebook users helped raise over $15m to aid with the Nepal Earthquake through the trial, and that Facebook is now working to roll the technology out globally to all charities and NGOs.

“The aim in this is to be able to roll this out globally. It’s still very much in a testing phase at the moment but we do hope to be able to bring this to you all very soon. The opportunity in this would be all within the Facebook platform – all the 1.6 billion users who are there – would have the opportunity to click donate on the platform and remove so many barriers.”

Carr did admit that there are still some bugs in the system and that Facebook is looking to essentially cut itself out of the process as the middle man and allow the money generated through the donate button to go straight to the charity.

While he did not mention an actual date, Carr said the Facebook hoped this would come to fruition sometime this year.

He also said that Facebook has now launched a website that is specifically targeted at charities called ‘Facebook for nonprofits’. Carr said that this website has tools and tips for charities to “help your cause and build your community” on Facebook.

“Using the tool on the website, Facebook hopes that your charities will be able to raise awareness of your cause, show your progress and highlight your impact”.