More people would donate to charity if they thought it would improve their own health and wellbeing, according to research into the link between wellbeing and giving.
One third of those who had not given to charity last year would be more interested in giving if they knew it would improve their own wellbeing, according to results from a survey of 2,250 people that was carried out the by OnePoll for the Give More campaign last month.
Results from the survey also support the belief that giving is good for wellbeing, with 60 per cent of people who had given time or money to charity saying that they felt positive about the upcoming year, compared to 40 per cent of non-givers.
Give More is now urging more charities to join and promote its campaign. More than 10,000 people have signed the pledge to “give more” since the campaign launched last April.
Charities that have already pledged to support the campaign include Acevo, Great Ormond Street Hospital Charity, Mencap, NCVO and Oxfam.
The campaign published an online Give Guide last December to inspire people to get involved with charities.
Tamar Ghosh, campaign director said: “We’ve had fantastic support from the voluntary sector for the launch of the Give Guide, both in terms of providing us with content and promoting the guide. We are now seeking more collaboration to help promote our call for those who can to give more.”
The guide will be updated throughout the year, and currently features 89 suggestions for giving. Users can filter the options by how they want to give and their own interests – there are currently 10 suggestions tagged in ‘wellbeing’.
| Directors of Fundraising SurveyWho is leading the UK’s most powerful fundraising machines and what is weighing on their minds? We take a snapshot of the directors of fundraising at the top 100 charities by voluntary income. Vibeka Mair and Celina Ribeiro outline the key findings. |
