The Directory of Social Change has today started to roll out a rebrand, including a new logo, strapline and colour theme, which it says will better reflect the range of products and services it offers.

The charity’s new strapline, “helping you to help others”, aims to help reflect the DSC's new "more people-focused" brand image.

The rebrand is estimated to have cost in the region of £5,000, with the majority being done in-house.

Ciaran Price, policy officer at the DSC, said: “After a lot of consideration we decided that what we wanted our brand to reflect is our empathy for our customers and their beneficiaries. So our new brand is going to be a lot more people-focused, including our e-news which is now going to keep a regular space for charity employees/volunteers to add stories of their own to share with the sector.”

The old logo, which was inspired by the print publications that the DSC produces, has been replaced by a more colourful logo to reflect that it now offers more of a range of products and services.

Richard Lee, director of marketing at the DSC, said that the rebrand has been done in stages to keep costs down, and that the charity had some pro-bono consultants in to offer advice.

Lee said that the charity’s new strapline is to make it clear that the charity is there to help other charities with their own work. In order to progress with the rebrand, the charity looked at a few different charities as case studies, such as the Jubilee Sailing Trust, to look at how they would use the DSC’s services.

The DSC will also launch a new website in-line with the rebrand in the next few months, for which it used an external website developer.

The new branding already appears on a range of the organisation’s publications, as well as the DSC’s new offices which it moved into in March of this year.