Charity Bank has announced a rebrand of its online and marketing content to “raise the profile” of the bank and better reflect its mission.

The rebrand includes a new logo, new website and new marketing material, as well as a new strapline: "A bank for good", replacing "A different bank for a different world".

A Charity Bank spokesman said: “We recognised that in order to achieve our ambitious growth targets to help more charities by growing our loans and our deposits, expressing what we stand for in the best possible way would be essential.”

The bank’s new strapline places a greater emphasis on the bank’s cause, while its new logo aims to highlight its "two distinct sides" - the "compassion of a charity" and the "strength of a bank", the spokesman said.

“We’re a bank that believes that banking should always work for good, which is why we use the money deposited in our savings accounts to support charities and social enterprises," he said. 

"It’s why charitable foundations and trusts and social purpose organisations are investing in us. It’s why more people are choosing to save with and borrow from us.”

He said the new brand was developed in collaboration with representatives from Charity Bank's shareholders; employees; existing savers; existing borrowers; potential savers and potential borrowers.

The rollout was timed to follow the bank’s office move in March “to save the cost of updating marketing materials twice”.

A spokesman for the bank said the rebrand was “an integral part of a range of activities” taken to raise the profile of Charity Bank.

It was set in motion after a survey that questioned the bank's savers about whether it should “do more to raise public awareness of our mission”. Over 80 per cent of respondents stated that it should.

The bank's new website is the "final piece in the updating of our look,” the spokesman said.