The investigative TV programme Dispatches has been investigating celebrities who accept payment in return for supporting a charity.
Channel 4 will air an episode on Monday called Celebs for Sale: The Great Charity Scandal.
According to TV listings, reporter Antony Barnett went undercover and set up a fake charity.
“Big-name stars from the worlds of reality TV, sport and entertainment, and one of the most famous women in the world”, will reportedly accept payment in return for supporting the charity.
Daniel Fluskey, head of policy and external affairs at the Institute of Fundraising, tweeted yesterday that he was going to be interviewed for the programme and asked for fundraisers’ views on the topic.
The topic has made the news before. In 2015 Barnardo’s admitted to paying a fee to Chelsea star Alexandra “Binky” Felstead to support the charity on Instagram, while in 2018 the Mirror and the Sun published a series of articles about celebrities accepting payment to take part in charity editions of major TV shows.
The episode will be broadcast at 8pm.