Cancer Research UK to fundraise from ‘smart benches’  

01 Feb 2017 News

Cancer Research UK is rolling out ten ‘smart benches’ that will enable people to donate £2 by tapping a contactless debit or credit card. 

The benches are being introduced in two London boroughs as part of the build up to World Cancer Day on 4 February and will also act as charging ports for mobile devices and wifi hot spots. 

CRUK is the first brand partner or the ‘smart bench’ scheme, which hopes to install 100 benches with other partners by the end of the year. 

Michael Docherty, director of digital at Cancer Research UK, said: “Having used contactless technology in innovative ways in the past to engage the public in the work we do, we are always looking for new opportunities to incorporate contactless technology further throughout the charity and make it even easier for our supporters to help us beat cancer sooner.

“These smart benches seemed like the next step in our use of contactless technology to bring charitable giving closer to our supporters, integrating it seamlessly into cutting-edge street furniture.”

The benches were created by Strawberry Energy and it has partnered with Urban Partnerships, an MKTG company, which delivers projects in public spaces to roll out scheme. The benches have sensors to monitor environmental factors such as air quality, which can be seen using a mobile phone app.  


 

 

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