Apple will not say how much it gave to the Big Night In appeal

29 Apr 2020 News

The tech giant Apple has refused to confirm the size of its donation to the Big Night In.

Tim Cook, chief executive of Apple, appeared during the BBC programme last week, and pledged to waive all royalties on a new charity single raising money for the appeal.

Cook also told the 6.5 million viewers watching the Big Night In: “We are making a significant donation of our own.”

Undisclosed

An Apple spokesperson told Civil Society News that Cook was referring to a corporate donation not a personal gift. He said that the company had decided not to disclose the amount.

Apple is one of the largest companies in the world, and was valued at more than $1tn in March this year.

Transparency

Other corporate donors have published details of their donations to the event, which will be distributed by Comic Relief and Children in Need.

Barclay’s gave £1m to the Big Night In, and committed to match donations by Barclay’s clients up to a further £2m.

Sainsbury’s also agreed to double donations made by their customers in the fortnight leading up to the Big Night In, and has given away £1.5m to match donations by customers at Sainsbury’s, Habitat, Argos and Nectar.

The Big Night In raised £28m in total to help charities on the frontline of work to tackle the pandemic and its impact. Comic Relief and Children In Need have promised to start distributing funds “within weeks”.

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