This month's cover feature takes an in-depth look at some of the emergency appeals launched during the Covid-19 pandemic. All charities have been hit hard by the recent outbreak and subsequent lockdown, and fundraisers have been promoting appeals to help plug the funding gap. The feature looks at how organisations such as Centrepoint, Refugee Action and Sue Ryder honed their messaging for maximum impact in an attempt to recoup some of the lost income from events and face-to-face activities.
There is also a piece from Unicef explaining how its Timeline product has spearheaded the charity's legacy new lead strategy, and an article by international development charity All We Can's philanthropy manager on how she stewarded the major donor programme through the coronavirus crisis, exceeding income target by 88%.
There is also a thought leadership piece on how team managers can help furloughed fundraisers integrate back into the work environment, while at the same time handling the knock-on effect of redundancies.
The extended interview this month is with Sam Afhim, director of fundraising at Freedom from Torture. He explains how the charity mitigated a £1m shortfall through opening new fundraising channels and pivoting a lot of activity towards digital.
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