October's issue of Fundraising Magazine looks at the evolution of mass participation events and the rise of tailoring fundraising to suit personal preferences. From running a marathon over two months to swimming a mile a day for a fortnight, events are becoming more flexible to suit people's busy lives. This feature looks at how successful campaigns created by the British Heart Foundation and Alzheimer's Research UK have taken this model to a new level.
Also in this issue, the #CharitySoWhite movement gains momentum in its efforts to tackle institutional racism, and Barnardo's offers insight into the thinking behind its new hard-hitting TV campaign.
This month's interview is with former project finance lawyer turned global development and strategic engagement director at mothers2mothers, Emma France. She explains she is looking to increase income at the INGO by $11m over the next two years.
Fundraising Magazine is a practical and inspiring magazine that provides fundraising professionals with the tools to unlock new revenue streams, yield better results from campaigns and boost donor income. Subscribe today to receive 10 issues per year and access to premium fundraising content on civilsociety.co.uk.