The cover story of the May issue of Fundraising Magazine takes a deep-dive into the results of our annual CRM Survey. With teams working remotely and fundraising having to seek out virtual alternatives to physical events, the pandemic has helped speed digital transformation and driven a shift to cloud-based solutions. Now more than ever, a charity's CRM system needs to be the central hub for data and communications.
Also in this issue, there is an in-depth interview with Fatima Ribeiro about her new role as executive director of fundraising and creative at Comic Relief and a case study of how Everton in the Community adapted its corporate partnership programme during lockdown.
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