The cover story of this month's issue looks at partnerships between charities and football teams and how fundraisers can get the most from increased publicity and exposure to new markets. Children with Cancer offers insight into how it has leveraged a sponsorship deal with a high street gambling operator to bolster income during Championship and League One matches.
Also in this issue, MS Society gives the inside track on its new £100m Stop MS appeal and Cats Protection's newly-installed director of income generation Catherine Cottrell explains the thinking behind the animal charity's largest-ever strategic review.
Marking National Women's Day, this issue also has timely data from recent research on women in leadership in the fundraising sector by professors Beth Breeze and Elizabeth Dale.
Fundraising Magazine is a practical and inspiring magazine that provides fundraising professionals with the tools to unlock new revenue streams, yield better results from campaigns and boost donor income. Subscribe today to receive 10 issues per year and access to premium fundraising content on civilsociety.co.uk.