Cutting through the commercial noise at Christmas time can be a challenge for charities, so fundraisers have to try even harder make an impact when asking for donations in December. This issue takes a look at the array of radically differing Christmas campaigns on offer this festive season, from RSPCA's cute critters to WWF's haunting stop-motion animation.
There is also a case study on how the Royal Marsden Cancer Charity has put a fundraising strategy in place that has helped double its income to £36m over the last four years.
Other features include a close look at RNLI's hard-hitting Perfect Storm campaign and an article on how to turn seasonal volunteers into long-term fundraisers.
Fundraising Magazine is a practical and inspiring magazine that provides fundraising professionals with the tools to unlock new revenue streams, yield better results from campaigns and boost donor income. Subscribe today to receive 10 issues per year and access to premium fundraising content on civilsociety.co.uk.