We are delighted to announce that our Fundraising Live conference will return for its third year on 9th February 2017. Following a year of significant disruption across the charity sector, it feels like we have reached a turning point for fundraising. This year’s programme is testament to the fact that charities of all types and sizes are reinventing the way they communicate with supporters and seeking to build more meaningful and sustainable relationships
The conference is accredited by the CPD Standards Office and this activity equates to 4.5 hours of CPD. Delegates will be provided with a certificate of attendance, which should be kept within your CPD record, and can be used as evidence in a CPD audit by a professional institute or regulator.Download the brochure and booking form
09 February 2017
9.00AM - 9.30AMRegistration, refreshments and networkingRegistration, refreshments and networking
9.30AM - 9.40AMChair's welcomeStephen Cotterill, editor, Fundraising Magazine
9.40AM - 10.20AMOpening plenary - £1m a day and rising - 10 strategic principles for fundraising growth
By studying their fundraising strategies over the past fifteen years, Anthony Newman has defined what he believes are the ten consistently successful principles underpinning this growth, and which could be applied to organisations of any size.
Anthony Newman, director of brand, marketing and communications, Cancer Research
10.20AM - 11.00AMSpeed networkingThis fun session provides a valuable opportunity to connect with people early in the day. We promise that you will come away from the session with several new contacts, some inspiration and a smile on your face
11.00AM - 11.25AMNetworking and refreshment breakNetworking and refreshment break
11.25AM - 12.05PM1A. Putting online fundraising at the heart of your strategy
Drawing on fresh donor research and recent evidence, this session will explore the challenges associated with converting online visits to donations. What are the main barriers to people completing their donation journey online, and what customer experience techniques can you use to overcome these and encourage greater giving? Among other issues this session will examine the pros and cons of different digital channels, practical methods for turning donors to regular givers and tips on how to engage and excite younger supporters.
Susan Pinkney, head of research and Julie Simpson, product manager, Charities Aid Foundation
11.25AM - 12.05PM1B. The creative brief- working with agencies to produce compelling propositions
A compelling fundraising proposition is the holy grail for any successful campaign. This session will consider how to work alongside an agency to construct a creative brief, examining the merits and drawbacks of some of the existing advice, including nudge theory, neuroscience and the principles of storytelling. Using real-life examples of successful campaigns and how they were developed, you will walk away equipped with new tools and practical methods to reinvigorate your campaigns strategy.
Nick Holmes, director, Different Kettle
11.25AM - 12.05PM1C. PANEL: Is digital the key to levelling the playing field between small charities and the 'superbarnds'Predominantly due to constraints in resources, few smaller charities are able to be truly competitive against the larger, more well-known ‘superbrands’. Focusing on three emerging areas of opportunity, our expert panel will discuss the possibilities for smaller organisations to leverage the fundraising potential and reach of the following digital channels; gaming, online petitions and developing viral social content
Chair - Debra Allcock Tyler, chief executive, Directory of Social Change
Panellists: Tom Bage, communications director, Change.org, Elisabeth Little, head of corporate fundraising, War Child and Joe Wade, managing director, Don't Panic
11.25AM - 12.05PMChoose from one of the 3 sessions aboveChoose from one of the 3 sessions above
12.10PM - 12.55PM2A. PANEL: Recruitment versus retention- what's the secret to building stable and high-performing teams? (in association with TPP)As accountability and transparency become increasingly important aspects of operating a not-for-profit organisation, they are also gaining equal importance in managing your online presence. This session will look at a range of tools and techniques to manage your brand online, with a focus on those that will boost credibility, donor confidence and public support. Examples include basic privacy practices, your social media personality and brand, and openness in communication.
Chair: Dave Stewart, VP of marketing, Public Interest Registry
Panellists: Mark Astarita, director of fundraising, British Red Cross, Rob Hayter, director, TPP, Ed Tait, director of fundraising, Crisis and Sonya Trivedy, director of fundraising, Terrence Higgins Trust
12.10PM - 12.55PM2B. Panel: Corporate partnerships- more than just the money
Corporate fundraising continues to be viewed as one of the key areas for growth across the sector, with charities of all sizes identifying strategic partnerships as a vital tool for growing fundraising revenue. Increasingly, the most successful and sustainable relationships seem to extend beyond financial contribution to sharing skills, knowledge and even networks. This session will consider these partnerships from the perspective of the corporates involved, assessing the criteria for selecting their charity partners, techniques for driving and maintaining engagement and what a mutually beneficial relationship should really look like.
Chair: Terence Lovell, director of development, Teach First
Panel: Harriet Stranks, director of grant making north, Lloyds Bank Foundation and Suzanne Doxey, community relations manager - corporate affairs, E.ON and Julie Milnes, head of corporate partnerships, British Red Cross
12.10PM - 12.55PM2C. A new model for Millennials: engaging your next generation of philanthropistsNEXTGen is a global movement of diverse young leaders, entrepreneurs and innovators who dedicate their spare time to raising funds and awareness for Unicef's work, predominantly through a range of events and campaigns. Their model brings an innovative and refreshing perspective to fundraising, relying on the passion and motivation of young volunteers. Join this session to consider the changing expectations of a younger generation of charity supporters and pick up practical tips to reach new audiences, increase engagement and energise and inspire your events fundraising.
Hortense Decaux and Layla Yarjani, co-founders, Unicef NEXTGen, Europe
12.10PM - 12.55PMChoose from one of the 3 sessions aboveChoose from one of the 3 sessions above
12.55PM - 1.55PMLunchLunch and networking break
1.55PM - 2.40PMMeet the regulators- your questions answeredStephen Dunmore, interim chief executive, Fundraising Regulator, David Holdsworth, chief operating officer and registrar, Charity Commission, Peter Lewis, chief executive, Institute of Fundraising and Richard Marbrow, lead policy officer, Information Commissioner's Office
2.40PM - 3.25PM3A. How to run a successful CRM project from start to finish
Data is one of a charity's most valuable assets, but knowing how to manage and make the most of large quantities of supporter information, while also complying with fast-changing regulation is an ongoing challenge. This session will focus on the top ten things to consider when selecting and implementing a new CRM system, highlighting areas to focus on and common pitfalls to watch out for. Tory Cassie will specifically examine the functionality of Microsoft Dynamics and how it can be integrated into your wider fundraising and comms strategy.
Tory Cassie, business development, m-hance
2.40PM - 3.25PM3B. Anthony Nolan case study: Beyond theory- making relationship fundraising a reality
Over the past four years Anthony Nolan has shifted from a product-led fundraising strategy to focus on building stronger relationships with supporters. Through developing a better understanding of donors' circumstances and their connection to the cause, the charity has seen an increase from £189K to £1m net income. This session will explore the practicalities of making relationship fundraising a reality to unlock maximum lifetime value from your supporters.
Lawrie Mallyon, Senior Community Fundraising Manager
2.40PM - 3.25PM3C. The future of event tech- keeping up with trends to increase ROIIn an increasingly networked and digital-savvy world, technology has become an integral part of events fundraising. This session will explore some of the latest developments from pledging and mobile bidding technology to interactive auctions, and will consider how evolving donor behaviour and expectations should be influencing events fundraising strategies. John Roberts will impart some practical tips on how these tools can be used to drive supporter engagement and increase revenue from your fundraising events.
John Roberts, head of UK sales, Givergy
2.40PM - 3.25PMChoose from one of the 3 sessions aboveChoose from one of the 3 sessions above
3.25PM - 3.45PMNetworking and refreshment breakNetworking and refreshment break
3.45PM - 4.15PM4A. Trustees and fundraising-securing board buy-inFor any fundraising function to achieve its full potential, fundraising must become part of the DNA of the entire organisation. In the wake of increased scrutiny and regulation, the trustees' responsibility for fundraising has come into the media spotlight. Drawing on her extensive personal experience as both a fundraising director and a trustee, Tait will explore the relationship between the two, and how they can best work together not only to ensure best practice, but to generate meaningful supporter relationships and maximise revenue opportunities
Liz Tait, director of fundraising, Battersea Dogs & Cats Home and trustee, Action on Hearing Loss
3.45PM - 4.15PM4B. World Vision's Story shop case study: The changing face of F2F
In a bid to tackle declining levels of child sponsorship and to attract and acquire new supporters, World Vision created The Story Shop; an immersive retail experience which uses cutting-edge technology and creative techniques to engage shoppers and bring the charity's work to life. An example of innovation in face-to-face, this case study will explore the challenges as well as benefits of trying to redefine people's experience of street fundraising
Steve Wood, director of marketing & communications, World Vision
3.45PM - 4.15PM4C. charity: water- a model for re-inventing charity?As the UK charity sector faces calls for increased transparency and improvements in traditional fundraising methods, can charity: water's 100% proposition - where private individuals fund the operations of the organisation to enable 100% of public gifts to be deployed directly to water projects, offer a model for the reinvention of charity in the UK? Or is the approach, deemed controversial by some, still a step too far for the UK? McKenzie will share the pros and cons of a funding model built on the beliefs of radical transparency and the celebration of generosity.
Angharad McKenzie, head of key relationships, charity: water
3.45PM - 4.15PMChoose from one of the 3 sessions aboveChoose from one of the 3 sessions above
4.20PM - 4.50PMClosing plenary: Fundraising for the futureFollowing a difficult year of fundraising scandals, greater public scrutiny and increased regulation, many charities are revising their fundraising strategies. In this session Mike Adamson will share some of the conclusions drawn by NCVO's working group on fundraising regulation, as well as his vision for taking the British Red Cross forward in the current political and economic climate. Adamson will focus specifically on responding to the decline in public trust, explaining why and how he believes charities' relationships with their supporters must adapt in order to achieve growth and regain confidence in the vital services they provide.
Mike Adamson, chief executive, British Red Cross
4.50PM - 4.55PMChair's closing remarksStephen Cotterill, editor, Fundraising Magazine
4.55PM - 5.55PMNetworking drinks receptionA chance to unwind and network with peers
It was a really interesting, varied and energetic day.
Really enjoyed the day - going to take lots away with me!
A really great day - well run and with fantastic content
Great ways to save!
- Be an early bird!
Book your place by 25 November to save £50.00 off the ticket price.
- Attend with your team!
Ensure your whole team benefits from a great day's learning. With the Charity Team Ticket you can send up to four people for less than £140 each, saving your charity £247.
|Ticket type||Early bird
(booking made by 25 November)
|Charity Team Ticket (up to four places)||£549||£649|