Fundraising Live 2017

9 February 2017 London

This event has now taken place

If you are interested in attending Fundraising Live 2018 you can register now and recieve our loyalty rate, email [email protected] for more information.Or if you are interested in sponsoring, exhibiting or being part of next year's event email [email protected].

For an insight into the day, watch our summary of 2017's event. 


Download the 2017 programme

Articles, videos and gallery from the day 

Astarita Mark 440.jpg


Fundraising Live: 'Why isn't fundraising
attractive to young men?'

13 Feb 2017  News




Fundraising Live: ICO says it does not
'pick on charities' 

10 Feb 2017  News




Fundraising Live: 'It's about doing the
right thing', says Adamson

10 Feb 2017  News


Main image.jpg


Fundraising Live: CRUK outlines ten
principles for fundraising growth

9 Feb 2017  News


Audience 3.jpg


Fundraising Live 2017 Gallery
A selection of photos from the day


Anthony Newman .jpg


Watch: CRUK's Anthony Newman
talks income growth at Fundraising Live

9 Feb 2017   Video 



09 February 2017

  • 9.00AM - 9.30AM
    Registration, refreshments and networking
    Registration, refreshments and networking
  • 9.30AM - 9.40AM
    Chair's welcome
    Stephen Cotterill, editor, Fundraising Magazine
  • 9.40AM - 10.20AM
    Opening plenary - £1m a day and rising - 10 strategic principles for fundraising growth

    By studying their fundraising strategies over the past fifteen years, Anthony Newman has defined what he believes are the ten consistently successful principles underpinning this growth, and which could be applied to organisations of any size.  

    Anthony Newman, director of brand, marketing and communications, Cancer Research

  • 10.20AM - 11.00AM
    Speed networking
    This fun session provides a valuable opportunity to connect with people early in the day. We promise that you will come away from the session with several new contacts, some inspiration and a smile on your face
  • 11.00AM - 11.25AM
    Networking and refreshment break
    Networking and refreshment break
  • 11.25AM - 12.05PM
    1A. Putting online fundraising at the heart of your strategy

    Drawing on fresh donor research and recent evidence, this session will explore the challenges associated with converting online visits to donations. What are the main barriers to people completing their donation journey online, and what customer experience techniques can you use to overcome these and encourage greater giving? Among other issues this session will examine the pros and cons of different digital channels, practical methods for turning donors to regular givers and tips on how to engage and excite younger supporters. 

    Susan Pinkney, head of research and Julie Simpson, product manager, Charities Aid Foundation

  • 11.25AM - 12.05PM
    1B. The creative brief- working with agencies to produce compelling propositions

    A compelling fundraising proposition is the holy grail for any successful campaign. This session will consider how to work alongside an agency to construct a creative brief, examining the merits and drawbacks of some of the existing advice, including nudge theory, neuroscience and the principles of storytelling. Using real-life examples of successful campaigns and how they were developed, you will walk away equipped with new tools and practical methods to reinvigorate your campaigns strategy.

    Nick Holmes, director, Different Kettle

  • 11.25AM - 12.05PM
    1C. PANEL: Is digital the key to levelling the playing field between small charities and the 'superbarnds'
    Predominantly due to constraints in resources, few smaller charities are able to be truly competitive against the larger, more well-known ‘superbrands’. Focusing on three emerging areas of opportunity, our expert panel will discuss the possibilities for smaller organisations to leverage the fundraising potential and reach of the following digital channels; gaming, online petitions and developing viral social content 

    Chair - Debra Allcock Tyler, chief executive, Directory of Social Change
    Panellists: Tom Bage, communications director,, Elisabeth Little, head of corporate fundraising, War Child and Joe Wade, managing director, Don't Panic
  • 11.25AM - 12.05PM
    Choose from one of the 3 sessions above
    Choose from one of the 3 sessions above
  • 12.10PM - 12.55PM
    2A. PANEL: Recruitment versus retention- what's the secret to building stable and high-performing teams? (in association with TPP)
    As accountability and transparency become increasingly important aspects of operating a not-for-profit organisation, they are also gaining equal importance in managing your online presence. This session will look at a range of tools and techniques to manage your brand online, with a focus on those that will boost credibility, donor confidence and public support. Examples include basic privacy practices, your social media personality and brand, and openness in communication.

    Chair: Joe Jenkins, director of fundraising, The Children’s Society
    Panellists: Mark Astarita, director of fundraising, British Red Cross, Rob Hayter, director, TPP, Ed Tait, director of fundraising, Crisis and Sonya Trivedy, director of fundraising, Terrence Higgins Trust
  • 12.10PM - 12.55PM
    2B. Panel: Corporate partnerships- more than just the money

    Corporate fundraising continues to be viewed as one of the key areas for growth across the sector, with charities of all sizes identifying strategic partnerships as a vital tool for growing fundraising revenue. Increasingly, the most successful and sustainable relationships seem to extend beyond financial contribution to sharing skills, knowledge and even networks. This session will consider these partnerships from the perspective of the corporates involved, assessing the criteria for selecting their charity partners, techniques for driving and maintaining engagement and what a mutually beneficial relationship should really look like.
    Chair: Terence Lovell, director of development, Teach First

    Panel: Harriet Stranks, director of grant making north, Lloyds Bank Foundation and Suzanne Doxey, community relations manager - corporate affairs, E.ON  and Julie Milnes, head of corporate partnerships, British Red Cross

  • 12.10PM - 12.55PM
    2C. A new model for Millennials: engaging your next generation of philanthropists
    NEXTGen is a global movement of diverse young leaders, entrepreneurs and innovators who dedicate their spare time to raising funds and awareness for Unicef's work, predominantly through a range of events and campaigns. Their model brings an innovative and refreshing perspective to fundraising, relying on the passion and motivation of young volunteers. Join this session to consider the changing expectations of a younger generation of charity supporters and pick up practical tips to reach new audiences, increase engagement and energise and inspire your events fundraising.

    Hortense Decaux and Layla Yarjani, co-founders, Unicef NEXTGen, Europe
  • 12.10PM - 12.55PM
    Choose from one of the 3 sessions above
    Choose from one of the 3 sessions above
  • 12.55PM - 1.55PM
    Lunch and networking break
  • 1.55PM - 2.40PM
    Meet the regulators- your questions answered
    Stephen Dunmore, interim chief executive, Fundraising Regulator, David Holdsworth, chief operating officer and registrar, Charity Commission, Peter Lewis, chief executive, Institute of Fundraising and Richard Marbrow, lead policy officer, Information Commissioner's Office
  • 2.40PM - 3.25PM
    3A. How to run a successful CRM project from start to finish

    Data is one of a charity's most valuable assets, but knowing how to manage and make the most of large quantities of supporter information, while also complying with fast-changing regulation is an ongoing challenge. This session will focus on the top ten things to consider when selecting and implementing a new CRM system, highlighting areas to focus on and common pitfalls to watch out for. Tory Cassie will specifically examine the functionality of Microsoft Dynamics and how it can be integrated into your wider fundraising and comms strategy.

    Tory Cassie, business development, m-hance

  • 2.40PM - 3.25PM
    3B. Anthony Nolan case study: Beyond theory- making relationship fundraising a reality

    Over the past four years Anthony Nolan has shifted from a product-led fundraising strategy to focus on building stronger relationships with supporters. Through developing a better understanding of donors' circumstances and their connection to the cause, the charity has seen an increase from £189K to £1m net income. This session will explore the practicalities of making relationship fundraising a reality to unlock maximum lifetime value from your supporters.

    Lawrie Mallyon, Senior Community Fundraising Manager

  • 2.40PM - 3.25PM
    3C. The future of event tech- keeping up with trends to increase ROI
    In an increasingly networked and digital-savvy world, technology has become an integral part of events fundraising. This session will explore some of the latest developments from pledging and mobile bidding technology to interactive auctions, and will consider how evolving donor behaviour and expectations should be influencing events fundraising strategies. John Roberts  will impart some practical tips on how these tools can be used to drive supporter engagement and increase revenue from your fundraising events.

    John Roberts, head of UK sales, Givergy
  • 2.40PM - 3.25PM
    Choose from one of the 3 sessions above
    Choose from one of the 3 sessions above
  • 3.25PM - 3.45PM
    Networking and refreshment break
    Networking and refreshment break
  • 3.45PM - 4.15PM
    4A. Trustees and fundraising-securing board buy-in
    For any fundraising function to achieve its full potential, fundraising must become part of the DNA of the entire organisation. In the wake of increased scrutiny and regulation, the trustees' responsibility for fundraising has come into the media spotlight. Drawing on her extensive personal experience as both a fundraising director and a trustee, Tait will explore the relationship between the two, and how they can best work together not only to ensure best practice, but to generate meaningful supporter relationships and maximise revenue opportunities 

    Liz Tait, director of fundraising, Battersea Dogs & Cats Home and trustee, Action on Hearing Loss
  • 3.45PM - 4.15PM
    4B. World Vision's Story shop case study: The changing face of F2F

    In a bid to tackle declining levels of child sponsorship and to attract and acquire new supporters, World Vision created The Story Shop; an immersive retail experience which uses cutting-edge technology and creative techniques to engage shoppers and bring the charity's work to life. An example of innovation in face-to-face,  this case study will explore the challenges as well as benefits of trying to redefine people's experience of street fundraising

    Steve Wood, director of marketing & communications, World Vision

  • 3.45PM - 4.15PM
    4C. Is now the time for more disruptive fundraising?

    In this session, Richard Turner will assess the current challenges and opportunities facing the fundraising profession. Drawing on his own extensive career in fundraising and research of different approaches, he will draw on case studies including Charity: water and SolarAid to discuss what disruption in fundraising really looks like and why it is ultimately the delivery of the mission that matters.

    Richard Turner, director, ifundraiser
  • 3.45PM - 4.15PM
    Choose from one of the 3 sessions above
    Choose from one of the 3 sessions above
  • 4.20PM - 4.50PM
    Closing plenary: Fundraising for the future
    Following a difficult year of fundraising scandals, greater public scrutiny and increased regulation, many charities are revising their fundraising strategies. In this session Mike Adamson will share some of the conclusions drawn by NCVO's working group on fundraising regulation, as well as his vision for taking the British Red Cross forward in the current political and economic climate. Adamson will focus specifically on responding to the decline in public trust, explaining why and how he believes charities' relationships with their supporters must adapt in order to achieve growth and regain confidence in the vital services they provide.

    Mike Adamson, chief executive, British Red Cross
  • 4.50PM - 4.55PM
    Chair's closing remarks
    Stephen Cotterill, editor, Fundraising Magazine
  • 4.55PM - 5.55PM
    Networking drinks reception
    A chance to unwind and network with peers


With thanks to our conference exhibitors















Purple Vision






Hannah Branch

Breast Cancer Care

It was a really interesting, varied and energetic day.

Lynn Russell

Keech Hospice

Really enjoyed the day - going to take lots away with me!

Richard Webb

Baptist Union of Great Britain

A really great day - well run and with fantastic content



Great ways to save!

  1. Be an early bird!
    Book your place by 25 November to save £50.00 off the ticket price.
  2. Attend with your team!
    Ensure your whole team benefits from a great day's learning. With the Charity Team Ticket you can send up to four people for less than £140 each, saving your charity £247.
Ticket type Early bird
(booking made by 25 November)
Booking after
25 November 
Charity delegate £199 £249
Charity Team Ticket (up to four places) £549 £649
Non-charity delegate £699 £749



For sponsorship and exhibition queries contact Yvette Micallef

For speaker queries contact Jenni Cahill

For registration queries contact Chloe Vezey

For media partnerships and marketing queries contact Jonathan Harvey


ILEC Conference Centre
47 Lillie Road
SW6 1UD 
Tel: 020 7666 8470
Email: [email protected] 

Terms and Conditions

Please note that speakers and topics were confirmed at the time of publishing, however, circumstances beyond the control of the organisers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such Civil Society Media Ltd reserves the right to alter or modify the advertised speakers and/or topics if necessary. Any substitutions or alterations will be updated on our web page as soon as possible.

Substitution and cancellation policy: On receipt of your booking form, your place is confirmed. Delegate substitutions are allowed. Refunds on cancellations will only be issued (less a 15% administration charge) up to and including 14 days prior to the event. Refunds will not be issued after this date. Confirmation of cancellations MUST be in writing and sent or faxed to Civil Society Media at 15 Prescott Place, London, SW4 6BS 020 7819 1200 (fax: 020 7819 1210).

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