Charity Investment Conference 2012
15 Oct 2012
Fundraisers 'must learn to speak the language of CEOs and FDs'
Tags: Communications
Tim Hunter
Tim Hunter is international fundraising director at Unicef, having joined in January 2009 from the NSPCC where he was deputy director of fundraising for seven years. Before that he was head of marketing at Shelter and an account director at a telemarketing agency. He was also appointed chair of the International Funding Congress, the international network for fundraisers, in September 2007.
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Fundraisers need to communicate better with their chief executives and financial directors so as to secure investment and growth for the organisation, a top international fundraiser has told the International Fundraising Congress.
Analysis of committed giving within 24 of the UK's largest charities has found that low volume mechanisms, such as payroll giving and radio advertising, generate higher value donors than other tools
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