Sarah Bennett
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Sarah Bennett

Sarah Bennett is direct marketing communications officer at WSPA. She joined in a copywriting capacity and now runs the warm development programme, managing all appeal mailings and donor stewardship.

 

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Fundraising | Mike Walton
1 Dec 2007
Tags: Campaigns | Advertising

The Bear-baiting e-appeal is just one of eight e-appeals run by WSPA each year. Mike Walton and Sarah Bennett explain how they run the programme.

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