Charity Investment Conference 2012
15 Oct 2012
Legacies: Sluggish growth over the last ten years
Fundraising |
8 Nov 2011
Tags: Legacies | Benchmarking
Professor Adrian Sargeant
Adrian Sargeant is the Robert F. Hartsook Professor of Fundraising at Indiana University, holding what is presently the world’s only endowed chair in that discipline. He is also professor of nonprofit marketing and fundraising at Bristol Business School and an adjunct professor of fundraising at the Australian Centre for Philanthropy and Nonprofit Studies at the Queensland University of Technology.
In 2004 Professor Sargeant launched the public information website www.charityfacts.org, which was intended to boost public trust and confidence in the sector. The site is underpinned by an ongoing benchmarking study tracking the fundraising performance of a cross section of charities.
More recently Sargeant developed the UK’s new National Occupational Standard for Fundraising and in 2008 he became an Honorary Fellow of the Institute of Fundraising.
He is also managing editor of the International Journal of Nonprofit and Voluntary Sector Marketing.
He is consistently voted one of the top ten most influential people in fundraising by readers of PF.
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Benchmark analysis shows that there is very little progress in growth of legacies bequeathed to charities.
A report following the closed-doors Growing Philanthropy Summit has called for the abolition of payroll giving, compulsory membership of the FRSB and for the Impact Coalition to be merged with the charityfacts website and properly funded.
There are more new names, more women and a hell of a lot of social media stars. Why, then, does this year’s Fundraising 50 Most Influential feel so familiar? Celina Ribeiro reports.
Four face-to-face fundraising advocates have signed up with the Public Fundraising Regulatory Association to defend and promote the mechanism in the media.
The Fundraising Standards Board has recruited Professor Adrian Sargeant to analyse its complaints returns this year, as it expands the survey to include questions about legacy fundraising and house-to-house clothing collections.
The government should reinstate the Giving Campaign or create a similar new organisation to boost public giving in the UK, according to Professor Adrian Sargeant.
It’s a well-worn warning, but social investment and ethical consumerism are entering a new era of strength in which charities will have to start compete for the ethical pound, rather than the charitable pound. Celina Ribeiro says the battle lines aren’t clear, but traditional charities need to pay attention.
Regular giving is on the rise again, after a dip during darker economic times. The latest research into direct debit trends shows there’s reason for optimism, but Scott Gray warns that charities must work to keep donors on the healthy regimen.
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