Carolyne Coupel

Carolyne Coupel

Carolyne Coupelnow heads up the Supporter Marketing function for Alzheimer's research UK.

She was previously head of individual giving at The National Autistic Society, where she helped treble the income. 

Prior to this, she joined the Children’s Society in 2007 as head of acquisition, before being promoted to head of individual giving.

Carolyne has 12 years direct marketing experience - mainly from the commercial sector - and joined from Telewest Broadband where she was head of marketing for its home phone services.

 

 

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Children's Society uses community to target baby boomers

Targeting baby boomers made perfect sense to the Children’s Society – after all, it is the boomers who hold 80 per cent of the nation’s wealth. Carolyne Coupel reports on the charity’s carefully calculated campaign.

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