Angela Cluff

Angela Cluff

Angela Cluff is an international expert in strategy and major gift fundraising. She joined =mc from the NSPCC where she was deputy director of appeals and was instrumental in designing the Full Stop campaign.

 

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The big ask

After months, or even years of planning, often fundraisers have 30 seconds to make that ask. Bernard Ross and Angela Cluff explain how to focus your passion and turn it into a major donation

How do I align fundraising and PR goals?

"I am a director of fundraising who believes that if our fundraising, communications and PR teams all worked together we could achieve much more than we do at present. However, I'm not sure how to go about aligning our individual objectives and strategies. Can anyone help?"

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