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New branding for Mental Health Foundation

New branding for Mental Health Foundation
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New branding for Mental Health Foundation

Governance | Kirsty Weakley | 18 Apr 2011

The Mental Health Foundation has unveiled a new brand identity for itself and its directorate the Foundation for People with Learning Difficulties.

Consultancy firm Sea was appointed last March and has developed a dark grey colour palette for the website as well as new straplines – ‘changing minds’ for the Mental Health Foundation and ‘changing lives’ for the Foundation for People with Learning Disabilites.

Dr Andrew McCulloch, chief executive of the charity said: “We feel it’s important to let people know what the charity stands for and our new straplines signify our commitment to the people that we support.”

He added: “The landscape for charities is rapidly changing and we recognise the need for change.”

The charity has been working in the mental health field for more than 60 years and in 1999 created the Foundation for People with Learning Difficulties to make the distinction between learning difficulties and mental health clear. 

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