IFAW text campaign sparks deluge of emails to MPs

Governance | 1 Mar 2009

The International Fund for Animal Welfare has found that its new SMS solution highlighting campaigns to protect endangered animals has resulted in more emails to parliament than ever before.

The global animal welfare charity teamed up with Text Messaging Centre (TMC) for a text messaging campaign and is now contemplating picture messaging in a bid to increase calls to action by younger campaigners and supporters.

A London Underground poster campaign advertising the code number that supporters needed to text to receive updates on IFAW’s work generated 600 texts in two weeks.

Following a trial period, TMC’s text messaging web-based application has been included in all IFAW campaigns.

Rosa Argent, communications manager at IFAW, said: "Text is now the first-choice means of communication for the vast majority of our young campaigners. In an increasingly visual culture it’s important for us to be able to illustrate the plight of the animals we strive to help with photo campaigns. Together, text and images give us a vital communication tool to support our efforts."

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