Share

Alzheimer's charity relaunches as polls expose fears of dementia

 Alzheimer's charity relaunches as polls expose fears of dementia
News

Alzheimer's charity relaunches as polls expose fears of dementia

Governance | Zohra Moledina | 15 Feb 2011

The Alzheimer’s Research Trust has relaunched as Alzheimer’s Research UK as a new poll reveals that people fear dementia more than death.

The rebrand aims to create a new visual identity that encourages greater support and ultimately accelerate its charitable progress.  John Spencer, creative director of Spencer du Bois, which carried out the rebrand, said: “A clear, easy to read, immediately obvious logo design was needed.”

The rebrand coincided with the release of new research commissioned by the charity and carried out by YouGov in to public attitudes to dementia. The poll of more than 2,000 people showed that 31 per cent of respondents feared dementia most, with 27 per cent fearing cancer most and 18 per cent fearing death most. The results also reveal that more than half (52 per cent) of UK adults aged between 30 and 50 fear that their parents will suffer from dementia illness.

But according to Alzheimer’s Research UK this massive public concern hasn’t helped finance research into the condition that affects 820,000 people, leaving it crippled by underfunding.  A quarter of all hospital beds are occupied by people with dementia yet a report by the health ombudsman today found that the NHS is failing to provide even the most basic standards of care for elderly patients.

Best-selling author Sir Terry Pratchett, who is patron of Alzheimer’s Research UK, said: “Alzheimer’s is a large number of small tragedies usually played out behind closed doors.”

The charity funds scientists to find preventions, treatments and a cure for dementia. For every research UK scientist working on dementia, six work on cancer.

John Spencer said the revamp included use of a new font called ALZ, which is used extensively across the charity's collateral, including the 2011 annual review.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Law Commission proposes checklist for trustees considering social investment

24 Apr 2014

The Law Commission has proposed changes to the law on how charities make social investments.

Amnesty charity reserves fell to 18 days' spend

23 Apr 2014

The charitable arm of Amnesty International UK had 18 days' worth of free reserves at the end of 2013,...

Northern Rock Foundation says closure 'inevitable'

22 Apr 2014

The Northern Rock Foundation will close after it failed to reach a funding agreement with Virgin Money,...

FRSB calls for new rules on asking elderly and vulnerable for donations

24 Apr 2014

The Fundraising Standards Board has recommended the Institute of Fundraising develops additional guidance...

ASA: “I wish I had breast cancer campaign” did not breach guidelines

23 Apr 2014

The Advertising Standards Agency has not upheld criticism over a series of controversial adverts by Pancreatic...

HMRC doubles scrutiny of charity gift aid claims following Cup Trust

22 Apr 2014

HM Revenue & Customs more than doubled the number of investigations into claims for gift aid in the...

'Technology can offer charities more than just online donations'

10 Apr 2014

Charities are focusing too much on using digital tools for fundraising instead of how technology can be...

Amnesty calls for 'full and frank disclosure' on alleged US surveillance

9 Apr 2014

Amnesty International has warned that alleged mass surveillance by the American intelligence agency NSA...

Virgin Money Giving launches app following year of growth

1 Apr 2014

Virgin Money Giving has launched an app for users after reporting that 30 per cent of traffic to its platform...

Join the discussion

Twitter
 
Training

Attending our one day courses is a highly effective way of ensuring new and existing trustees fully understand their role, responsibilities and liabilities.

>> Find out more <<