Share

Debt charity CCCS to rebrand as StepChange

StepChange Debt Charity
News

Debt charity CCCS to rebrand as StepChange1

Governance | Tania Mason | 12 Oct 2012

Debt management charity the Consumer Credit Counselling Service is to change its name to the StepChange Debt Charity next month ahead of a massive marketing campaign that aims to raise awareness of its existence among members of the public and other charities.

CCCS is the UK’s biggest debt reduction charity, helping around 400,000 people each year. But it wants to significantly increase its reach to let more people know that they can go to it for free debt advice, rather than having to approach fee-paying private debt management agencies.

As well as raising awareness among individuals, the charity wants to grow awareness of its services among other civil society groups, in order to strike up partnerships to help people that have accumulated debt because of other problems, such as ill health or disability.

The first step in the marketing campaign is a rebrand, which will launch officially on 5 November with a new website, www.stepchange.org, and a research report.  An advertising and public relations campaign will follow next year.

Design agency Coley Porter Bell came up with the rebrand and Brass will implement it across its communications materials. The charity could not divulge the cost of the campaign.

Justin Fordham
Partner
JF Financail Associates
9 Nov 2012

JF Financial Associates work closely with Step Change Debt Charity (formally CCCS), and have done so for many years offering their clients free impartial financial advice around insurance's, mortgages, pensions, wills and trusts. Having worked closely with the charity for so many years we can honestly say that their morals, ethics and principles are solely based around what is best for their clients. We fully support their move and wish them the best of luck going forward.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Falling rag prices likely to cost charities tens of millions

1 Sep 2014

Charities are likely to lose tens of millions of pounds this year from a fall in the price of recycled...

Commission contacts Bradley Wiggins' charity over concerns about how it has spent donations

29 Aug 2014

The Charity Commission has contacted the trustees of the Bradley Wiggins Foundation after the charity...

Royal Institution rules out selling Mayfair HQ after reducing its debt

27 Aug 2014

The Royal Institution, the science communication charity, has said it will not have to sell its London...

Arts Council spending down by £150m

2 Sep 2014

Arts Council England’s spending was down from £792m in 2012/13 to £642m in 2013/14, according to accounts...

Tesco announces charities to benefit from £1.8m bag charge

2 Sep 2014

Tesco has announced the two charities that will benefit from their carrier bag levy in Scotland and Wales,...

Fundraisers should engage more with older people online, new research shows

2 Sep 2014

Charities could be missing out on donations by not engaging with older people through online and mobile...

Fundraisers should engage more with older people online, new research shows

2 Sep 2014

Charities could be missing out on donations by not engaging with older people through online and mobile...

Over 145 charities receive donations from #icebucketchallenge through JustGiving

1 Sep 2014

Over 145 individual charities have benefited from donations made as a result of the ice bucket challenge,...

EU data protection proposals would kill fundraisers’ mailing lists, says report

28 Aug 2014

Proposed EU data protection rules could destroy mailing lists relied on by charity fundraisers, and would...

Join the discussion

Twitter
 
Training

Attending our one day courses is a highly effective way of ensuring new and existing trustees fully understand their role, responsibilities and liabilities.

>> Find out more <<