Share

Debt charity CCCS to rebrand as StepChange

StepChange Debt Charity
News

Debt charity CCCS to rebrand as StepChange1

Governance | Tania Mason | 12 Oct 2012

Debt management charity the Consumer Credit Counselling Service is to change its name to the StepChange Debt Charity next month ahead of a massive marketing campaign that aims to raise awareness of its existence among members of the public and other charities.

CCCS is the UK’s biggest debt reduction charity, helping around 400,000 people each year. But it wants to significantly increase its reach to let more people know that they can go to it for free debt advice, rather than having to approach fee-paying private debt management agencies.

As well as raising awareness among individuals, the charity wants to grow awareness of its services among other civil society groups, in order to strike up partnerships to help people that have accumulated debt because of other problems, such as ill health or disability.

The first step in the marketing campaign is a rebrand, which will launch officially on 5 November with a new website, www.stepchange.org, and a research report.  An advertising and public relations campaign will follow next year.

Design agency Coley Porter Bell came up with the rebrand and Brass will implement it across its communications materials. The charity could not divulge the cost of the campaign.

Justin Fordham
Partner
JF Financail Associates
9 Nov 2012

JF Financial Associates work closely with Step Change Debt Charity (formally CCCS), and have done so for many years offering their clients free impartial financial advice around insurance's, mortgages, pensions, wills and trusts. Having worked closely with the charity for so many years we can honestly say that their morals, ethics and principles are solely based around what is best for their clients. We fully support their move and wish them the best of luck going forward.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

CAN and Senscot part ways with UnLtd over its vision for a 'private-profit social sector'

18 Sep 2014

Social enterprise support organisations CAN and Senscot have ended their relationship with UnLtd, set...

Governance code 'no longer fit' for large charities, says CFG trustee

17 Sep 2014

The sector’s code of good governance is no longer fit for purpose for large and complex charities and...

Ring-fencing public service contracts for charities is a bad idea, NPC tells Labour

16 Sep 2014

NPC has warned that introducing charity-only contracts is the “wrong approach to take”, in its response...

Over £11m raised for MND Association and Macmillan from ice bucket challenge

19 Sep 2014

The Motor Neurone Disease Association has raised £6.8m from the viral fundraising craze the ice bucket...

DEC raises £102m in its 50th year

19 Sep 2014

The Disasters Emergency Committee and its member agencies raised £102m through two appeals in the last...

London Marathon runners raise £250m in past five years

19 Sep 2014

A quarter of a billion pounds has been raised by London Marathon runners in the past five years, according...

JustGiving page for Manchester Dogs’ Home receives four donations a second

15 Sep 2014

JustGiving has said that donations going to an appeal for the Manchester Dogs’ Home following an arson...

Commission's new online charity search to launch soon after delay

15 Sep 2014

The Charity Commission’s searchable online register of charities is due to launch in beta this autumn,...

Charities warned that digital campaigns can be 'counterproductive'

9 Sep 2014

Charity digital campaigns can be counterproductive and will need to change to keep the attention of those...

Join the discussion

Twitter
 
Training

Attending our one day courses is a highly effective way of ensuring new and existing trustees fully understand their role, responsibilities and liabilities.

>> Find out more <<