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Debt charity CCCS to rebrand as StepChange

StepChange Debt Charity
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Debt charity CCCS to rebrand as StepChange1

Governance | Tania Mason | 12 Oct 2012

Debt management charity the Consumer Credit Counselling Service is to change its name to the StepChange Debt Charity next month ahead of a massive marketing campaign that aims to raise awareness of its existence among members of the public and other charities.

CCCS is the UK’s biggest debt reduction charity, helping around 400,000 people each year. But it wants to significantly increase its reach to let more people know that they can go to it for free debt advice, rather than having to approach fee-paying private debt management agencies.

As well as raising awareness among individuals, the charity wants to grow awareness of its services among other civil society groups, in order to strike up partnerships to help people that have accumulated debt because of other problems, such as ill health or disability.

The first step in the marketing campaign is a rebrand, which will launch officially on 5 November with a new website, www.stepchange.org, and a research report.  An advertising and public relations campaign will follow next year.

Design agency Coley Porter Bell came up with the rebrand and Brass will implement it across its communications materials. The charity could not divulge the cost of the campaign.

Justin Fordham
Partner
JF Financail Associates
9 Nov 2012

JF Financial Associates work closely with Step Change Debt Charity (formally CCCS), and have done so for many years offering their clients free impartial financial advice around insurance's, mortgages, pensions, wills and trusts. Having worked closely with the charity for so many years we can honestly say that their morals, ethics and principles are solely based around what is best for their clients. We fully support their move and wish them the best of luck going forward.

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