Both Scope and Terrence Higgins Trust have produced eye-catching videos to highlight their current campaigns and engage their audiences.

Scope’s spoof of the iconic Cadbury’s Milk Tray adverts

As part of its summer stock appeal, Great Donate, Scope has produced an online spoof of the iconic Cadbury’s Milk Tray adverts with disabled comedian Adam Hills as the Man in Black and presenter Holly Valance as his leading lady.

Scope is hoping that the advert will help it reach its target of one million donations by the end of July.  

The action takes place at an English country house with Hills facing a pack of dangerous dachshunds to drop off a donation bag, with the tag line ‘all because Scope loves your donations’.

As well as the online video Hills and Valance will appear on posters in the charity’s 240 shops.

Hills was born without a right foot and wears a prosthesis, is host of Channel 4’s The Last Leg, which started as a panel show for the 2012 Paralympics. He said: “I take a lot of stuff to charity shops – I love the idea that they’re being used again.”
 
He added: “If me jumping around a country house like the Milk Tray Man helps a ten-year-old with a prosthetic to maintain a positive attitude about it, then I'll be happy.”

Why we love it: Spoofs of well-known things are a great way to grab people’s attention. This is the second year that Scope has produced a spoof ad as part of its stock appeal (last year Scope took on the Levi's laundrette) and Spy would like to take this opportunity to suggest that Scope tackles the Frosties cereal advert for next year.

Terrence  Higgins Trust launches It Starts with Me campaign 

Terrence Higgins Trust has launched a social media campaign to help stop the spread of HIV, It Starts with Me.

As part of this it has launched with an online video #TogetherSummer urging people to get tested for the virus and wear condoms to avoid spreading it. Since it launched at the end of June it has been viewed more than 50,000 times on YouTube.

Cary James, head of programmes at Terrence Higgins Trust said: “The fight against HIV will not only be won by large organisations or governments, but by the actions of individuals in the most personal and intimate moments of their lives.

“At this time of the year when the LGBT community comes together to celebrate Pride, we hope this video will inspire all of us to play a part in stopping HIV by regular testing and protecting each other by using condoms.“

The video and associated social media activity is pointing people towards the It Starts with Me website which offers a tool to find the nearest testing clinic, another to find the perfect condom, and another to tell you whether or not you need a HIV test.

Why we love it: the group of friends enjoying themselves in the video is something than many young people will easily be able to relate to and by timing the launch of the campaign for the start of summer the issues will be at the front of people’s minds as they head off on fun-fuelled adventures.