Social Charity Spy: Save the Children uses #KentEarthquake to remind people about Nepal

22 May 2015 Voices

This week Save the Children has brought Nepal's struggle back to everyone's attention using #KentEarthquake, while Friends of the Earth shows off its Bee Cause and Clic Sargent hosts Wig Wednesday.

This week Save the Children has brought Nepal's struggle back to everyone's attention using #KentEarthquake, while Friends of the Earth shows off its Bee Cause and Clic Sargent hosts Wig Wednesday.

Save the Children on #KentEarthquake

Following the earthquake in Kent last night, which led to the #KentEarthquake hashtag where people shared humorous images of garden chairs and wheely bins which had toppled over, Save the Children diverted attention back to the real struggle of those who were impacted by the Nepal earthquake are still facing.

Why we love it: By jumping on the hashtag, which was trending in the UK, Save the Children is able to refocus the attention back on the plight of those people who are in need of help in Nepal.

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Clic Sargent's Wig Wednesday

Last Wednesday saw the Clic Sargent encouraging people to wear a wig to support young people with cancer. People were encouraged to take selfies of themselves wearing wigs, and post them to Twitter, as well as donate £5 to the cause.

Why we love it: The campaign allows supporters to use a simple-but-fun fundraising method to offer support, with the added benefit of highlighting the plight of cancer sufferers with hair loss.

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Friends of the Earth and The Bee Cause

Friends of the Earth’s Bee Cause campaign is encouraging people to help them monitor the population of bees in the month of May. With nine days left of the campaign, almost 54,000 bees have been recorded on the charity’s website and specialist app (or at least, sightings of bees - we can't be sure, after all, that the same bee hasn't been spotted twice).

Their campaign also involves fundraisers visiting the Chelsea Flower Show, dressed as bees, to promote the app and campaign, which they have then documented on their Twitter page.

Why we love it: The use of an app makes the campaign seem more appealing to a more tech-savvy crowd, while flooding its Twitter page with images of people dressed as giant bees keeps the campaign fun and active.

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