This week Cafe Direct has a social media twist for corporate partnerships, Mind got its supporters sharing comfortable clothes for London Fashion week and Macmillan was all over social media for its annual Coffee Morning fundraiser.
Mind #MyComfortClothes
As part of London Fashion Week (18 to 22 September) Mind asked is social media followers to share images of their favourite comfort clothes.
The charity spotted a cartoon online by Rubeyetc online about comfort clothes and was inspired to ask its Facebook, Twitter and Instagram followers to tell share pics of clothes that make them feel better.
“This week the media spotlight will be on the latest fashion. Well, here at Mind we're going to give tribute to our old favourites. The question is, will you share a pic of your comfort clothes with us?” The charity said.
Why we love it: we love it when we see charity’s jumping on board a hashtag in a fun way to get people thinking about slightly more serious issues.
Café Direct Producers Foundation #OneBigTweet
CPF, which works with small holder famers in Latin American and Africa to develop solutions, this week asked people to donate their Twitter profiles for its #OneBigTweet campaign.
It hopes that once enough people donate their profile, and agree to let CPF send a tweet on their behalf, it can auction the tweet movement for charity. The charity promises that the content of the tweet will be chosen by the charity and be “safe for your gran to read”.
Katie Kessick Maddox, business development and investments manager at CPF, said: “When we looked around at the saturated fundraising market, we felt that there’s not much chance for a small charity struggling to be noticed in this environment. Rather than wanting to resort to the same old tactics, we at CPF want to set ourselves out from the crowd.”
Why we love it: it’s an innovative take on the corporate partnership model. Also when you donate your followers the app tells you how much they are worth (Spy’s were just shy of $20) and the opportunity for a bit of healthy competition in the office on a Friday afternoon should never be turned down, especially when raising awareness of an important cause.
Macmillan does Coffee Morning
For today’s coffee morning, Macmillan has been encouraging people to share images of the cakes and various other delights that they have baked. The charity’s persistent cake tweets have even managed to get King of Bakes Paul Hollywood’s seal of approval.
As it goes cake crazy, Macmillan has also been showing off some renamed towns under the hashtag #CakeBritain. These have included “The Cake District”, “Essexpresso”, and “Jam Scone”.
Macmillan is also encouraging people to share their #cakefails, while the hashtag ‘MacmillanCoffeeMorning was trending UK-wide this morning.
Cakes it has showcased have included this one from @NandosUK. Chicken cake for anyone?
Why we love it: Every year Macmillan’s Coffee Morning is a highly successful mass participation event and you can see why. The charity is using social media to engage with those taking part, no doubt encouraging more volunteers and more money raised for the charity.
