This week we highlight how Marie Curie, Anthony Nolan and others have celebrated international happiness day and Muslim Aid encourages donations following excitement over the eclipse using social media.

Charities and international happiness day

Today is International Happiness Day, and happiness being something that charities are generally in favour of, many of them have jumped on the social media bandwagon to raise awareness of their campaigns.

NSPCC, Anthony Nolan, Children’s Society and Marie Curie Cancer Care have all launched campaigns.

NSPCC is asking followers to share their favourite childhood memories, Anthony Nolan has created a graphic urging people to sign up to its bone morrow donor register (below), and the Children’s Society has shared a collage of how donations help (left).

Marie Curie Cancer Care has re-shared a video of staff at its Newcastle hospice dancing to Pharrell Williams’ Happy from last year, which includes a text code.

Why we love it: by getting involved with a trending topic such as international happiness day charities are able to get their message in front of social media users who have not actively decided to follow them.

 

 

 

 

 

 

 

 

Muslim Aid and the solar eclipse

Today also saw the most of the country empty out onto the streets to view the solar eclipse, and while many charities posted images on social media Muslim Aid took advantage of the crescent moon symbolism to remind its followers to donate.

Why we love it: Tweeting images alongside the message is a really great way to attract attention in a busy hashtag, and it’s not usually a bad idea for charities to remind people to give.