CRUK and World Cancer Day 2015 #wewillunite

Cancer Research is encouraging people to show their support for World Cancer Day 2015, which takes place on 4 February, by tweeting pictures of their hands with the names of loved ones who they have lost to cancer written on them. It is encouraging people to use the hashtag #wewillunite to come together in the fight against cancer.

So far, more than 4,290 people have "united", which is more people than can fit into Birmingham Hippodrome.

Supporters are also encouraged to purchase a Unity Band or make a small donation.

Why we love it: Although not for another week, CRUK is already pushing its campaign on social media. We think it is a simple yet emotional campaign that will encourage engagement.

 

 

Charities get involved in #thisgirlcan

Several charities have jumped on the #thisgirlcan campaign by Sports England, who award funding from the National Lottery, that celebrates active women up and down the country who “are doing their thing no matter how well they do it, how they look or even how red their face gets”.

Girlguiding, the Duke of Edinburgh’s Award and Breast Cancer Campaign have all tweeted with the hashtag in support of active women.

Why we love it: The active video is great and other charities can join in to grow the campaign.

 

RSPB’s Big Garden Birdwatch

The RSPB are encouraging supporters to take part in a “Thunderclap” this weekend – where a tweet is simultaneiously posted on either Twitter, Facebook or Tumblr – to encourage people to take part in its Big Garden Birdwatch.

The Thunderclap has already beaten its target of 500 supporters, meaning it will have a social reach of 719,596 people.

The charity wants supporters to spend an hour over the weekend counting the birds they see in their gardens and then reporting it back.

Why we love it: A Thunderclap is a great way of getting support across social media and getting a charity’s message out there.