This week we look at how the Blue Cross is using image sharing site Pinterest as part of its #suppawt campaign and a well-timed campaign from the Royal Life Saving Society.
Animal paw bumps for the Blue Cross
Animal charity the Blue Cross is urging people to share photos of them fist bumping with their pets, make a donation and ask others to do the same using the clever search term #suppawt.
It has produced a series of entertaining films that can be shared online, and also link to the Barclay’s Pingit donation facility.
The Blue Cross has also started a Pinterest board to for the images stores shared on Twitter. So far more than 600 Pinterest users are following the charity’s board which contains 124 photos of adorable pets.
Why we love it: the campaign combines two of Spy’s favourite things: a play on words and pictures of animals.
#DontDrinkandDrown from the Royal Life Saving Society
This week the Royal Life Saving Society raised awareness of the dangers of being near water when under the influence of alcohol with its #DontDrinkandDrown campaign.
It has produced a hard-hitting video which switches between a young man out partying and struggling in the water to share online as well as producing a number of posters and infographics.
Di Steer, RLSS UK Chief Executive said: “People die each year after entering the water with alcohol in their bloodstream, either deliberately or completely by accident. Drinking near or in water can be dangerous and a deadly cocktail. Alcohol can seriously impede your ability to survive in water.
“At RLSS UK we work hard to inform and educate people of the dangers and advise the public to never go into water when you have been drinking and always take care and be aware if you are near water.
“When walking home from a night out, avoid routes that are alongside water, particularly in the darkness, and always stay with and look out for your friends.”
Why we love it: the launch of the campaign has been carefully timed the campaign for when many young people are about to head off to university for the first time the message should be fresh in the minds of young people, who may find themselves living beside an open stretch of water for the first time, in time for them to get into good habits, (about water safety at least if not about vodka jelly shots).
