To raise awareness of Syrian children facing winter without warm clothes or shelter, SOS Children’s Villages Norway secretly filmed people’s reaction to an 11-year old at a bus stop in only jeans and t-shirt.
The video shows several members of the public giving Johannes their coats or scarves and directs people to a donation page. Since it was published last week it has gone viral, with more than 12 million views on YouTube.
Over two days 25 people stopped at the bus stop, where Johannes was visibly shivering, and only three didn’t help in some way when he explained that his coat had been stolen and that he was waiting for his teacher.
Synne Rønning, from SOS Norway, who helped to create the video, said: "The campaign has worked as an eye-opener - people who watch it ask themselves: What would I do? The goal was to touch upon the fear of becoming numb to crises that don't affect you directly."
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