Donors are encouraged to celebrate all things pink today and help to raise money for Breast Cancer Campaign’s Wear it Pink day.

Last year a healthy £2.1m was raised in the UK from Wear it Pink day – which in turn helped Breast Cancer Campaign to fund pioneering research across the country.

According to the charity, the money raised directly benefits the 50,000 women diagnosed with breast cancer each year in the UK.

This fun vintage-themed video appeals for people to Wear it Pink – at home, at work and at play.

This year, Breast Cancer Campaign hopes that 2014 will be its “biggest ever” pink-themed day.