Unicef Sweden’s latest television advert hit the headlines this week, after it pointed out that the number of Facebook 'likes' don’t mean very much to children living with the threat of serious illness or death hanging over them.

‘Likes don’t save lives, money does’ is part of Unicef Sweden’s campaign to vaccinate children against polio. The charity says on its YouTube page: “We like ‘likes’, but the vaccines that save children’s lives cost money” and the charity is now urging those people that support it on Facebook to also make a donation.

The advert points out that for 49 Swedish krona (just under £5) it can vaccinate 12 children against polio. After, Rahim, who has lost his mother and is looking after his younger brother, tells viewers ironically: “Today Unicef Sweden has 177,000 likes on Facebook, maybe they will reach 200,000 by summer then we should be alright.”

 

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