Peta’s latest campaign uses just animated icons, 'emojis', to explain animal cruelty in a bid to reach a younger audience.

It’s a change of style for the American animal rights charity, which usually relies on shock tactics to convey its message.

In this video a emojis are used to show a woman’s thought process as she makes the link between the products she buys and cruelty to animals, and finishes with a text to donate message - a form of giving young people are embracing.
 

 

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