• Matt Saunders

  Digital consultant and co-founder , All Things Equal

  Matt Saunders is a digital consultant to charities as well as the co-founder of All Things Equal, an organisation which aims to empower charities to enhance their digital impact. Matt has worked in software and website development for 25 years. He’s supported dozens of charities, and loves working with people who have a passion for creating positive change.

10:00	Introductions We’ll spend a few moments getting to know each other, and thinking about what we most want to get out of the session.
10:05	For beginners: SEO fundamentals A brief history of search — we’ll cover search engines from the 90s through to now. You’ll learn how search has evolved, how search works, and gain a fundamental understanding of how to rank in search engines. Creating people-first content — we’ll look at the key factors in creating content that interprets and responds to user needs, and you’ll learn how to produce content that works for all your stakeholders (a crucial mindset needed to succeed with SEO). Identifying key users — we will explore the importance of knowing your target users and meeting their needs. Another fundamental concern when seeking to improve SEO capability.
10:40	Exercise (live page review) + discussion — we’ll work in small groups to analyse a webpage based on what we have learned so far, and we’ll bring it back to the main room to discuss.
11:00	Break
11:15	The role of PR in SEO — we’ll explore the value of news coverage in SEO, historically and going forward, and learn how you can capitalise on your unique experiences to drive publicity, search potential, and traffic. Exercise (thinking from a PR perspective) + discussion — to make this session as valuable as possible, you’ll be challenged with some questions that you can apply directly to your organisation. This alone should give you something tangible to take from the session.
11:45	The role of AI/LLMs in SEO — no session on SEO would be complete without a look to the future of SEO, in particular the growing influence of systems like ChatGPT on search. You’ll gain a clear understanding of how best to tackle this emerging technology head on.
12:15	Break
12:30	Practical SEO tips The three types of SEO Tools to enhance, track, and measure Personalised plan of action This final section is more tactical and actionable, and will provide real life examples of quick wins you can implement on your own website to improve SEO. You’ll be supplied with a personalised action plan template to fill in during the session, equipping you even more to enhance your charity’s SEO going forward.
12:50	Conclusions and Q&A
13:00	End

 

When will I receive course materials and Zoom link to access the course?

After booking you will receive the following correspondence:

1 week before the course – an e-mail with your joining information, this includes the course programme and any other relevant materials.

1 day before the course – an e-mail with your final information, this includes the Zoom link, course programme any other relevant materials.

When will I be invoiced for my booking?

Invoices are manually processed so this will be sent to you by our events team shortly after your booking.

Will presentation slides be provided?

Presentations are provided in advance for the majority of our courses but this can vary and is down to the course leader’s discretion.

Will the sessions be recorded?

We do not record our courses as we feel this gives delegates the opportunity to have more open discussions and freely ask questions around the running of their charities.

Will I get a reminder prior to my course?

Yes, you will get e-mails one week and one day before your course with all of the information you need. You won’t receive a calendar invite so do make sure you put the date in your diary.

What if I can no longer attend the course?

Up to and including 14 days prior to the event, a refund (less a 15% administration fee), a substitution of a colleague, or one complimentary transfer to another training date can be issued. Only one complimentary transfer can be issued, no refund will be issued for a cancelled transfer. Once a transfer has been processed, refund for the original booking will not be issued. Refunds or transfers are not available less than 14 days before the event date. Confirmation of cancellations MUST be in writing and sent to [email protected]

For any other queries, please get in touch at [email protected].

Substitution and cancellation policy: On receipt of your booking form, your place is confirmed. Delegate substitutions are allowed. Up to and including 14 days prior to the event, a refund (less a 15% administration fee), or one complimentary transfer to another training date can be issued. Only one complimentary transfer can be issued, no refund will be issued for a cancelled transfer.  Once a transfer has been processed, refund for the original booking will not be issued. Refunds or transfers are not available less than 14 days before the event date. Confirmation of cancellations MUST be in writing and sent or faxed to Civil Society Media at 15 Prescott Place, London, SW4 6BS 020 7819 1200 (fax: 020 7819 1210).