Roger Lawson
Roger Lawson is director of strategy and planning at the marketing agency Cascaid. Previously, he spent five years as head of consumer fundraising at WWF where he introduced the concept of supporter journeys for the first time.
Roger Lawson is director of strategy and planning at the marketing agency Cascaid. Previously, he spent five years as head of consumer fundraising at WWF where he introduced the concept of supporter journeys for the first time.
