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Danielle Atkinson

Assistant director, public fundraising

Danielle Atkinson is assistant director, public fundraising at Breast Cancer Now.  

She joined Breast Cancer Campaign as head of public fundraising in 2014, which merged with Breakthrough Breast Cancer to form Breast Cancer Now in 2015.

She was previously head of Merlin fundraising integration at Save the Children UK, where she was responsible for imbeddig Merlin's fundraising and digital functions within Save the Children UK.

Before that she was head of digital and individual giving at Merlin, where she is responsible for significantly increasing their voluntary income through a variety of direct and digital marketing channels, including the website. Previously she worked at Save the Children and the British Red Cross.