YMCA Scotland rebrands to unite local branches

21 May 2019 News

YMCA Scotland has rebranded with a new logo to help unite its local branches.

The charity carried out a strategic review, which highlighted the need for greater brand awareness, with the brand was fragmented across the country and local branches using different logos.

Kerry Reilly, chief executive of YMCA Scotland,  said: “This often made them look like small local charities when they are, in fact, part of a national and international movement.”

She added that the timing of the rebrand was important. “This year marks our 175th anniversary, and we see this as a fantastic opportunity to launch a more united, and stronger brand in Scotland,” she said.

The new logo marks the first stage of the process. In the next few months, the charity plans to launch a new website and advertising campaign to showcase the changes.

The new logo was created in consultation with young people and staff through focus groups. It was overseen by agency, Haiwyre.

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