WWF-UK eyes further growth as income rises to £91m

23 Feb 2023 News

WWF-UK’s income has risen by 8% to £91m, according to new figures, but the charity has set out its aim to grow by at least a further £6m this year.

The charity’s annual revenue, according to its accounts for the year to June 2022, increased by £6.6m to £91.0m.

A £4m donation from the Postcode Planet Trust, which is funded by the People’s Postcode Lottery, drove the increase, while donations from WWF-UK members and other individuals rose by £1.1m to £43.9m.

WWF-UK’s income was around £25m higher than pre-pandemic levels (£66.3m in 2018-19), but the charity aims to grow further in the current financial year.

“We’ll aim to raise more than £97m in income to support our work and create more opportunities for people to take action, to increase our active supporter base to 1.8 million,” it said in its accounts. The charity told Civil Society News it currently has 1.5 million supporters.

Spending up by nearly £10m

WWF-UK spent £92.1m in 2021-22, up from £82.6m the year before.

The charity’s staff costs increased by £2.4m to £22.8m, with 419 full-time equivalent staff employed on average during 2021-22, compared to 392 the year before.

It spent £147,500 more money on temporary staff (£529,000) and increased chief executive Tanya Steele’s salary by £3,000 to £144,500.

The charity’s redundancy and termination payments tripled to £110,000.

As a result of the charity’s net deficit in 2021-22, its total reserves reduced by £2.1m to £66.7m.

Writing in the report’s introduction, WWF-UK chair Dave Lewis said: “We have achieved a great deal in the past 12 months, not least the breakthroughs during the UN climate summit. But we need to do more and at greater pace. For this, we need all the support we can get.

“We hugely appreciate the incredible support we already have. Indeed, as inflation bites and food and fuel poverty become more widespread, it is all the more humbling to see so many people giving us their generous backing. We rely on this for all our successes.”

Complaints rise and pay gaps narrow

WWF-UK’s gender pay gap reduced to a mean of 8% and a median of 10.7% as of April 2022, compared to respective figures of 12.2% and 12.5% the year before.

It also published its first ethnicity pay gap, with a mean of 8% and a median of 3%.

Meanwhile, WWF-UK received 56 complaints from members of the public about its fundraising activities in 2021-22, more than double the 21 it got the year before.

The charity said that last year it “consolidated and further embedded our complaints policy and process within the organisation”.

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