Worldwide Cancer Research to increase focus on face-to-face fundraising

07 Aug 2019 News

Worldwide Cancer Research is shifting its focus to face-to-face fundraising after a fall in income from direct mail campaigns over the last three years.

Face-to-face fundraisers for the charity will start in the next few weeks, with the goal of raising around £1.2m over the next five years and finding 5,000 new supporters.

Decline in historic fundraising streams

The Scottish charity's Annual Review 2017-18 said it had suffered a fall in fundraising income due to a decline in historic fundraising streams. 

Income from donations, legacies and charitable activities was around £12.5m in 2018, down from £14m in 2015.

The fundraising total for 2018 included £3.3m from direct mail fundraising, down from £5m in 2015.

Face-to-face conversations to encourage giving

Alan Moss, individual giving manager at Worldwide Cancer Research, told Civil Society News: “While we have run face-to-face fundraising campaigns in the past, historically we have concentrated a lot more on other fundraising methods. 

“Over the last year we have definitely expanded our activity – we’d like to find more regular givers and encourage more people to support us on an ongoing basis and we know that having conversations with people is something that really helps us to communicate the great work we do.”

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