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Corporate philanthropy is, according to the latest estimates available, worth about £1.6bn of income to charities a year. And it seems the recession has done little to radically change the behaviour of companies with regard to their philanthropy. But at the same time there is a steadily increasing emphasis on supporting charity partners via means other than a straight donation from the company's bottom line.
November's Fundraising magazine summarises the main trends coming out of its 2012 Corporate Partnerships Survey (a 28 page digital supplement - available here).
Also in November's edition:
- We catch-up with Peter Lewis, chief executive at the Institute of Fundraising, one year into his job.
- What can fundraisers learn from non-charity campaigns?
- Shifting plates - Advantage Africa's innovative low-cost recruitment drive.
- Reprieve shares tips from its successful in-house DM campaign.
- And it's the turn of The Edge Fund, Fujitsu and Margaret Johnson to take part in our regular Meet The Funders section.
If you'd like to receive the magazine, call us on 020 7819 1200 or click here.
And don't miss - the Charity Technology Conference, with sessions on digital fundraising, CRM and social media. Click here.