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Execution Time: 0.541 ms
Record Count: 1
Cached: No
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SQL:
select `advertising`.`id`, `advertising`.`label`, `advertising`.`mpu_image`, `advertising`.`mpu_link`, `advertising`.`link`, `advertising`.`pageskin_image`, `advertising`.`billboard_image`, `advertising`.`leaderboard_image`, `advertising`.`dmpu_image`, `advertising`.`mobile_image`, `advertising`.`pageskin_link`, `advertising`.`billboard_link`, `advertising`.`leaderboard_link`, `advertising`.`dmpu_link`, `advertising`.`mobile_link`, `advertising`.`pageskin_script`, `advertising`.`billboard_script`, `advertising`.`leaderboard_script`, `advertising`.`mpu_script`, `advertising`.`dmpu_script`, `advertising`.`mobile_script`, `advertising`.`dmpu_swap_position` from `pobj_advertising` `advertising` where `advertising`.`id` = '6C5545A7-E8ED-4BDF-865F17BAB428EC0E'
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16C5545A7-E8ED-4BDF-865F17BAB428EC0ESafferys-September 201718828FBC-DACB-4847-AD5885E58FBA94C9BB2DB53D-9EC4-449E-98879DE86DE53BD10

Viral campaigns fuel £21m growth in mass participation fundraising

30 Jul 2015 News

Income from the 25 biggest fundraising mass participation events grew by more than £21m in 2014, although the ice bucket challenge and no makeup selfie campaign accounted for the vast majority of the growth.

Income from the 25 biggest fundraising mass participation events grew by more than £21m in 2014, although the ice bucket challenge and no makeup selfie campaign accounted for the vast majority of the growth.

Together the top 25 mass participation fundraising events raised £154m for charity in 2014, according to data compiled by events company Massive.

The top three events were the same as last year. Cancer Research UK’s Race for life came first, raising £51.5m. Macmillan’s World’s Biggest Coffee Morning came second, raising £25.1m and Movember came third, raising £11m.

The no makeup selfie campaign was fourth, raising £8m for CRUK, and the ice bucket challenge was sixth and twelfth, raising £6.8m for the MND Association and £3.8m for Macmillan.

The fastest growing mass participation events this year was Save the Children’s Christmas Jumper day, which raised £4.3m in 2014 up from £1.3m last year and climbed from 16 to nine in the ranking.

Movember saw the sharpest drop - almost 50 per cent from £20m in 2013 to £11m in 2014. 

Cancer and medical charities account for 95 per cent of the income for the top 25, with just four non-medical charities represented in the list.

Only six of the or list saw their income fall from the previous year. 16 saw their income grow and three were new events. 

The top 25 are as follows:

  1. Cancer Research UK, Race for Life, £51.5m
  2. Macmillan Cancer Support, World’s Biggest Coffee Morning, £251m
  3. Movember Foundation, Movember, £11m
  4. Cancer Research UK, no makeup selfie, £8m
  5. Walk the Walk, Moonwalk, £7.5m
  6. Cancer Research UK, Dryathlon, £5m
  7. British Heart Foundation, London to Brighton, £4.3m
  8. Macmillan Cancer Support, Go Sober October, £4.3m
  9. Cancer Research UK, Shine, £4.2m
  10. Macmillan Cancer Support, ice bucket challenge, £3.8m
  11. Cancer Research UK, Relay for Life, £2.6m
  12. Breast Cancer Campaign, Wear it Pink, £2.3m
  13. Alzheimer’s Society, Memory Walk, £2.2m
  14. Macmillan Cancer Support, A really good night in, £1.8m
  15. Royal Marsden Hospital, Marsden March, £1.4m
  16. Breast Cancer Care, Pink Ribbon Walk, £1.3m
  17. Jeans for Genes, Jeans for Genes, £1.2m
  18. Action for Children, Byte Night, £1.1m
  19. Help for Heroes, Hero Ride, £1m
  20. British Heart Foundation, Ramp up the Red, £1m
  21. Leukaemia & Lymphoma Research, Bikeathon, £990,000
  22. Marie Curie, Walk to Remember, £885,000
  23. Barnardo’s, Big Toddle, £700,000

 

Query
Template: /var/www/sites/civil/WEB-INF/lucee/components/org/lucee/cfml/Base.cfc
Execution Time: 0.541 ms
Record Count: 1
Cached: No
Lazy: No
SQL:
select `advertising`.`id`, `advertising`.`label`, `advertising`.`mpu_image`, `advertising`.`mpu_link`, `advertising`.`link`, `advertising`.`pageskin_image`, `advertising`.`billboard_image`, `advertising`.`leaderboard_image`, `advertising`.`dmpu_image`, `advertising`.`mobile_image`, `advertising`.`pageskin_link`, `advertising`.`billboard_link`, `advertising`.`leaderboard_link`, `advertising`.`dmpu_link`, `advertising`.`mobile_link`, `advertising`.`pageskin_script`, `advertising`.`billboard_script`, `advertising`.`leaderboard_script`, `advertising`.`mpu_script`, `advertising`.`dmpu_script`, `advertising`.`mobile_script`, `advertising`.`dmpu_swap_position` from `pobj_advertising` `advertising` where `advertising`.`id` = '6C5545A7-E8ED-4BDF-865F17BAB428EC0E'
 idlabelmpu_imagempu_linklinkpageskin_imagebillboard_imageleaderboard_imagedmpu_imagemobile_imagepageskin_linkbillboard_linkleaderboard_linkdmpu_linkmobile_linkpageskin_scriptbillboard_scriptleaderboard_scriptmpu_scriptdmpu_scriptmobile_scriptdmpu_swap_position
16C5545A7-E8ED-4BDF-865F17BAB428EC0ESafferys-September 201718828FBC-DACB-4847-AD5885E58FBA94C9BB2DB53D-9EC4-449E-98879DE86DE53BD10

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