Two attrition-focused products launched at Convention

06 Jul 2012 News

Two products designed to reduce attrition of regular donors were launched earlier this week at the Institute of Fundraising’s National Convention.

Two products designed to reduce attrition of regular donors were launched earlier this week at the Institute of Fundraising’s National Convention.

Face-to-face fundraising company Fundraising Initiatives officially launched a new mobile offering, already used in North America, which aims to validate new sign-ups on the spot, reducing the chance they won’t make a first payment. The system uses an iPad app alongside mobile validation technology to confirm the new donors’ details immediately and has reduced the lag between sign-up and first payment in the campaigns in which it has been used thus far. Battersea Dogs and Cats Home has been using the company’s iPad technology in their face-to-face acquisition.

Meanwhile, Rapidata has developed technology which identifies the key points in a regular giver’s relationship with a charity at which they need to be contacted in order to reduce attrition. Launched at the Convention on Monday this week, Rapidata says that ‘Trigger Communications’ reduced attrition by nearly 60 per cent over six months in a trial with Action for Children. 

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