Trust in charities rises to 64 per cent, poll finds

09 May 2017 News

Trust in charities has risen by nearly four percentage points since last, according to a poll from nfpSynergy.

Data published this month shows trust in charities rose from 60 per cent last October to 64 per cent in February, when the latest survey of 1,000 adults took place.

Charities have risen to the third most trusted public institution after the NHS and the Armed Forces, while 18 months ago they were 12th behind TV and radio stations.

Younger people were the most positive, with 71 per cent of 16 – 24 year olds saying they trusted charities “a great deal” or “quite a lot”, a sharp rise from 57 per cent six months ago.

Conversely, trust in charities from people aged over 65 dipped to 60 per cent from 70 per cent six months ago.

Some 61 per cent of male respondents expresses trust in charities, compared to 67 per cent of female respondents.

Trust in the Fundraising Regulator has maintained at 35 per cent, lower than its peak of 38 per cent in July 2016 but more than double, its predecessor's the FRSB’s 15 per cent rating in 2009.

Joe Saxton, founder of nfpSynergy, said: “We don’t know enough about why trust has risen, and it maybe has as much to do with events like Brexit and Trump’s election as anything the charity sector has specifically done.”

He added there was no evidence that changes in the general public’s trust have any impact on levels of giving or volunteering.


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