The Big Give Christmas Challenge week-long campaign is returning for the 13th consecutive year.
It will support more than 750 charities to secure funding this Christmas, a quarter more than last year.
The campaign offers charities the chance to double their donations through the platform's match-funding process. In 2019, the campaign raised £15.6m.
Trying to recover lost income
Almost two-thirds of charities reported a loss of income this year, according to a survey of 1,000 voluntary organisations conducted last month by The Big Give, with an average decrease of 43%.
The festive period is anticipated to be even more challenging, with two in five charities expecting an increase in demand for their services over the Christmas period.
James Reed, a trustee of The Big Give, said: “The disruption caused by Covid-19 is hugely challenging for the charity sector. We are approaching an alarming crunch point where many worthwhile organisations might fail for lack of funds.
"Now, more than ever, both charities and their beneficiaries need and deserve our support."
Reed added: “Charitable campaigns, such as The Big Give’s Christmas Challenge, provide a vital lifeline for charities and this report clearly highlights why giving this year, no matter how small your donation, is more important than ever.”
Hundreds of millions raised
The Big Give has helped to raise more than £135m for charities through online match-funding campaigns. In 2019, 589 charities took part in its Christmas Challenge.
The campaign has been supported by over 20 celebrities, many of whom participated in recording the campaign’s video.
The Big Give Christmas Challenge raised £2.5m in its first five minutes after launching this morning, and doubled the match fund total to £4.9m in its first hour.
This year’s Big Give Christmas Challenge has so far raised over £10m for 350 charities.