Telephone fundraising company Relationship Marketing is set to expand into southern England in a bid to increase its client base.

Following a 37 per cent rise in demand for its services over the past 18 months, Relationship Marketing will begin to provide services for charities and civil society organisations in London and southern England from 1 February under the supervision of Kathy Allen (pictured), who has been recruited to the company from the Good Agency.

Allen, who will be appointed development manager for the region, will work closely alongside director of development Gordon Michie  to service southern clients.

Allen joins Relationship Marketing alongside three further specialist recruits including Carla Roberts as client services manager, Alun Edwards as campaigns manager and Paul Edge as data and systems administrator.