PayPal Giving Fund has announced that it has opened a new fundraising platform with digital storefront Humble Bundle which allows gamers to donate to charity when they buy titles. 

In a statement Nick Aldridge chief executive of PayPal Giving Fund (pictured), said that the partnership with Humble Bundle will start this month and will provide new fundraising opportunities to some 10,000 charities in the United Kingdom.

Aldridge said he anticipates that the partnership will be able to raise “well over £1m each year for UK charities”.

Humble Bundle is a leading digital games retailer and has raised over $64m for charities in the United States by enabling customers to choose a charity they want to support when making a purchase on the online storefront.

Speaking to Civil Society News, Aldridge said that PayPal Giving Fund has made the first tranche of £130,000 available to charities via Humble Bundle donations this month.

The partnership between the fund and Humble Bundle utilises PayPal’s new giving platform, which allows charities to enrol using their PayPal account.

John Graham, co-founder of Humble Bundle said: "Humble Bundle's new ‘Choose Your Own Charity’ feature expands our user-controlled approach to digital distribution by allowing customers to choose from over 35,000 charities and counting to benefit from their purchases.

“There are lots of amazing charities out there, and we’re excited that our collaboration with the PayPal Giving Fund will allow our community to support the causes that personally matter to them."

Nick Aldridge, CEO of PayPal Giving Fund, said: “We’re delighted to be helping Humble Bundle support thousands of charities enrolled with PayPal Giving Fund.

"Their innovative pricing model, together with the ability for customers to choose their favourite causes, should be a winning combination for gamers that want to do good."