The NSPCC has launched its biggest Christmas appeal for years this week, appealing to warm and cold supporters with a riff on classic Christmas tunes.

The campaign, which launched this week, is backed by advertisements on all the major television channels, direct mail, door-drops, out-of-home activity, and online advertising. It is the largest campaign the charity, which has reported declining voluntary income, has run for many years.

The charity is emphasising that Christmas can be a terrible time for some children, using lines from the Christmas carol ‘Deck the Halls’, morphing the line “Tis the season to be jolly” to “Tis the season to be bullied”. It’s similarly reworking lines from the Slade song ‘Merry Christmas Everybody’.

NSPCC says that while it is its biggest Christmas campaign for years,  it is still a “low-value production”. The charity will be asking for £20 cash gifts or £4 PSMS.

“This will be the biggest multi-channel NSPCC Christmas appeal for many years and we’re really excited by it,” said NSPCC’s head of individual giving Amanda Mitchell-Francombe.

The campaign is designed by WPN, with train panels by Open Fundraising and online display advertising by Flourish.