Newspapers' match-funded Christmas charity appeals see success

13 Jan 2012 News

As the national newspaper Christmas appeals draw to a close, appeals by the Financial Times and City AM, which the government agreed to match-fund, have seen particular success.

As the national newspaper Christmas appeals draw to a close, appeals by the Financial Times (The FT) and City AM, which the government agreed to match-fund, have seen particular success.

The FT has so far raised £1.63m for Sightsavers with its appeal which will continue until the end of January. City AM has so far raised £401,000 for Opportunity International UK and expects to announce a final total in February. In November, the Department for International Development agreed to support the appeals with its UK Aid Match Fund fund for non-emergency appeals. A pound-for-pound donation will be made by the department to the appeals' chosen charities upon conclusion of the appeals.

The Telegraph’s appeal has seen similar success, so far raising £418,000 overall, including £85,000 donated by phone on 11 December when editorial staff manned the phones themself for the day. This year readers could choose to support Riding for the Disabled Association, Skillforce or AfriKids.

The Times appeal came to a conclusion raising £300,000 for the Alzheimer’s Society, Warchild and Greenhouse and The Mirror’s appeal for Age UK raised a total of £74,000 by encouraging people to donate coats to the charity’s shops.

Other appeals rumble on. So far the Independent has raised £93,396, including £32,848 from an auction, for its charities Save the Children, the Rainbow Trust Children's Charity and the Children's Society. Phone lines close at the end of the month and the newspaper will continue to accept postal and online donations throughout February. It says that last year an additional £9,000 was raised in the last few weeks.

This year the Guardian is supporting eight charities supporting disadvantaged teenagers and young people and has raised £350,000 so far. Tomorrow’s People, the Boxing Academy, St Giles Trust, Community Links, FARE, Just for Kids Law, Street League and Magic Me will all benefit from the appeal.