New organisation to create mobile infrastructure for subsistence traders

07 Dec 2010 News

William Hoyle is to leave his role as chief executive of the Charity Technology Trust to create a new social enterprise providing technology to businesses in the developing world.

William Hoyle

William Hoyle is to leave his role as chief executive of the Charity Technology Trust (CTT) to create a new social enterprise providing technology to businesses in the developing world.

Hoyle (pictured), who is also chair of the Socitm Third Sector steering group, will be joining Trade4All, which he describes as “still pretty embryonic” but which aims to created a mobile-based infrastructure to improve the trading opportunities of subsistence businesses.

This “open architecture” will allow traders to access information and product advertisements from non-profit organisations via mobile phones, and make trades.

One example given on the Trade4All website is that a UK consumer could pay by credit card for a product on a UK website, with the system then sending an SMS message to the low-income entrepreneur giving a code which could be typed into a local ATM to dispense cash.

In another scenario, a charity operating within a low-income country could send an SMS blast to 500 fishermen giving the current price for fish in the city market.

On leaving CTT, Hoyle said: “I’m obviously sad to be leaving CTT and am very proud of what we’ve achieved for the thousands of UK charities that we’ve assisted over the six years that I’ve been here.”

CTT is currently seeking his replacement.

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