A new cloud-based customer relationship management system, Donorfy, is now available, and is free to use for charities with fewer than 500 contacts in their databases.

The system was developed by Robin Fisk and Ben Brett, who were behind the Progress CRM system. Until last year they were executives at ASI Europe before setting up FB2 Consulting in February 2014.

Fisk said that the pair embarked on the new venture because: “CRM no longer needs to be complicated and expensive. By being based in the cloud, Donorfy eliminates the need for a complex IT infrastructure and frustrating upgrades – which makes great charity CRM available to charities large and small.”

Users will have instant access to their databases, campaign management and stewardship programmes on desktop, tablet and smartphone. They can install widgets on their website to make online donations immediately visible in the system.

Donorfy will automatically collect gift aid and can be integrated with other cloud services including MailChimp and JustGiving.

The Hunger Project UK is one of the first charities to start using Donorfy. Sophie Noonan, UK country director, said: “When we came across Donorfy, we were instantly drawn to how intuitive it was to use. We also appreciated its potential to integrate with Mailchimp and other cloud-based tools used by charities like us as part of our marketing, as well as its donation page facilities.”

The charity currently has fewer than 500 constituents so it is eligible to use Donorfy for free. 

A spokeswoman for Donorfy would not reveal how many charities were using the system but did say that it was now seeing sign-ups from charities that had completed a free trial and had gone on to purchase it.

The full pricing structure is as follows:

Number of constituents	Per month
up to 500 up to 1,500 up to 2,500 up to 5,000 up to 10,000 up to 20,000 up to 30,000 up to 50,000 up to 75,000 up to 100,000 up to 150,000 up to 200,000 up to 300,000 More?	Free £49 £59 £79 £119 £179 £219 £269 £359 £419 £519 £649 £839 For negotiation